KROGER REWARDS PROGRAM

In the nationwide rollout of the Points Rewards Plus (Previously Power Up) program, hosted across Kroger-owned stores, my contributions in print and digital design played a crucial role in merging gaming excitement with grocery shopping. Through designing eye-catching shelf blades and a vibrant promotional truck wrap, I enhanced in-store visibility and customer engagement. I, along with my team at RSM, created banners, designed mobile games, and assisted in regularly updating the program's website to attract a broad audience online, making it a user-friendly platform for customers to join, track points, and explore rewards.